How to Go Public –Reverse Merger, and Public Shells

Keep in mind; it is not only about raising money. It is also about being sure that the company is well run and managed. The top CEOs work for the benefit of the shareholders. Keep their best interest in mind and they will sense your motive and more people will be attracted to your organization. It's the long-term view that matters and not the one-time shot. You will need a properly structured corporation, a sound business plan and knowledgeable people to carry it out. Whether you are in the US, Germany, China, Canada, Brazil or other location, seek us for help.

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There is an arrangement where you can finance part of the process of "going public". In many cases, we can arrange for Venture Capitalists to finance part of the process of going public depending on their view of your company's potential.

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Experience counts. Going public is a highly regulated process. So, you want to depend on those who help you. It is important to feel confident that they know the ins and outs of the process through vast experience. Our team specializes in working within the confines of these curities laws and has made a well-worn path to a fast and successful offering.

Here are some advantages for someone who decides to go public:

News About Going Public

A Direct Public Offering (DPO) may have significant advantages over an IPO. With an IPO one must announce how much the company will raise through selling shares. If that amount is not raised, the offering cannot be completed. However, with a DPO there are not the same restrictions and there is much more flexibility because you are not required to raise the amount of capital that you propose in your offering like you would have to in an IPO.

So, if you are planning on or thinking about going public, and want to know more about how the SEC registration process works, including a public shell or reverse merger, complete the form Say Hello on the bottom and someone will discuss this with you. We can see how much you want as well as when you want to start raising capital. Ask about how to go public and inquire about reverse mergers. Help is available on private placement memorandums (PPM) as well as obtaining seed capital, start-up capital, market makers, shell companies and how to take your company public. Information about how to raise capital as a public company legally and ethically is also provided.

When all the work is completed, your business can go public and your business will, thus, become a public company. We take you by the hand and walk you through the obstacle course step-by-step through the process of becoming a publicly traded company. Our support staff of professionals can also keep you updated on how to do a reverse merger with a publicly traded shell company. One can go public through a reverse merger with a public shell company. The DPO, however, is usually the preferred choice for most people.

Go Public with the Proper Promotion and Investor Relations

Proper investor relations have a profit motive, legal motive, and peace-of-mind motive. So, our firm can help you to communicate properly with investors and promote the stock.

Unlike private companies, a properly filed public company can now advertise direct public offerings to members of the public. With your public company we can help you take charge and raise capital that your business needs quickly and legally.

We can help you promote your business to larger audiences than you ever have before.

You can trade stock for advertising services. Then you can use this essentially free advertising and use it to let the world know that you are a public company. More people will know about you so more people will buy from you. This will help you in your pursuit of raising capital because more investors will know your company stock is available for trading.

The Going Public Process

Most people are not familiar with how to go public. So, we make it easy. Phrases such as direct public offering, initial public offering are familiar but few are familiar with the details of how to go about getting there. What is a market maker? How do you best do are verse merger? Raise capital? Form a public shell corporation? Those are the questions we answer and these are the services that can be provided after you call.

One of the first steps is completing the S-1 registration form and filing it with the Securities and Exchange Commission (SEC). Once they approve of the filing, documents are filed with FINRA, the Financial Industry Regulatory Authority. The priorities and procedures with DPO procedures will be handled in a professional manner as well as public shell merger procedures, rule 15c211 filings and form 8-K. EDGAR, which stands for Electronic Data Gathering, Analysis, and Retrieval filings are completed properly so that the public shell company is formed, the reverse merger happens properly and the startup capital or growth funds are successfully raised.

As we have mentioned earlier in the article, the preferred method is often the DPO (Direct Public Offering). Make contact and we can provide you with some free information on this topic as well ashow to do a reverse merger with a public shell company. Thus, you can learn how to take your company public without the traditional expense. Moreover, you can get tips on how to take your company public and why it is so much easier to raise capital using a public company as opposed to a private one.

Promoting Your Stock – Nothing is Better Than a Good Story

A good DPO is about selling your story. Essentially, good selling is often good storytelling, wouldn't you agree? One of the first steps is to work a couple of days on the story. Run it by other people. Subsequently, instead of droning on about the same old ideas, continuously update your story. People buy with emotion and justify their decisions with logic. Be sure to include both logical insight that makes sense and emotional sizzle that gets investor's molecules moving. Tell a story that will get people talking.

The Best Story

There is really only one story to tell a group of potential DPO (Direct Public Offering) investors: How is your company going to make them more money than the next guy? Most corporate officers and many board members are use to presenting to customers. But, keep in mind, that what is important for a customer to know and what an investor wants to know is often different. So, in addition to talking about your products and what you can do with them, when talking with investors, talk about their ROI.

You Write the Story

You can have help, but in the end, the story must be written by you. This is the CEO's or CFO's job. To repeat, people buy with emotion and justify the purchase with logic. So, if the story both makes sense and comes from your heart, thus has deep and real meaning to you, your audience will sense this, can be moved emotionally to act, and can easily justify their decision.

We worked with two companies that were both in the high-tech industry. One of the CEOs burned the midnight oil preparing a meaningful and heartfelt presentation. The CEO of the other company had the marketing people make the presentation. The offerings were presented and priced a day apart. The first one, where the CEO had his heart into the presentation, went far above its projected price range. The second one stayed at the bottom. There is a good reason for this.

Dump the Hype

If you have ever seen the initial tryouts on the TV show "American Idol," where the judges see one singing performer after another, you have seen that Simon Cowell is disgusted when a candidate walks in wearing a costume or is using some other gimmick. They are looking for talent not hype.

Institutional investors are the same. They may see five to ten new investment proposal severy day of the week. They have seen it all. After a while they become cynical and skeptical and need to sort out the many worthless pebbles to find the few nuggets of gold.

Phony hyperbole does not help. The key is in the first few minutes of your presentation. That is when most will make a decision. Almost as important is the last 10-15 minutes during the question and answer phase. The investors want to see how you hold up when your ideas are fiercely challenged.

Here is a question that every CEO gets asked on the road: "What is your biggest challenge?" In other words, "What keeps you up at night?" The best way to answer is to confess your worries and to let the audience know what you are doing to solve the problems.

Your presentation is typically 45 minutes. That is all you have. So, drop the bomb and give them your best shot in the first three minutes. That will make them want to sit up and take notice during the next 42. Why are you different?

Here is a good example. The CEO of a company that invented a robotic floor cleaner was talking to group of potential investors this way: "Let me start his presentation with the question, how many people here today have ever cleaned a floor?" Everyone raised their hands. "How many of you like doing it?" No hands were raised. "Like, you, there are millions of people worldwide who don't like cleaning their floors. ABC Robotics has a product to solve that problem."

We can assist you in the latest regarding the DPO (Direct Public Offering) process, reversemergers, Rule 15c211, Regulation D, going public and public shells. In addition, make contact with us for information on Private Placements Memorandums (PPM), Rule 504,Rule 506, raising capital and startup capital, asset protection from lawsuits, as well as new company formation in the US and abroad.

There is an art to it. Raising capital can be a maze. We have the map. Learn what happens when a company goes public and see how it can help you.

You will learn more about how a company goes public and will feel comfortable making the decision on the right approach for you. So, for more information and definitions as well as steps to tackle a reverse merger, public shell merger or direct public offering (DPO), call the number at the top of this page. Naturally, none of the information contained herein is to be considered legal, tax or other professional advice. If such is needed the services of a licensed attorney and/or accountant should be sought.

When you are ready to go public, contact us. Our partners have been operating since 1990 and are known worldwide as leaders for small and medium enterprises (SME) in company formation and going public.